Primus Ceramics

For over 50 years, crafting tiles with art and passion — designed to inspire.

55 years of innovation

Since 1969, continuous evolution and cutting-edge technology have defined Primus Ceramics, ensuring agility in a dynamic market. A strong commitment to sustainability drives the reduction of the carbon footprint and the promotion of social responsibility, merging excellence with environmental consciousness.

From traditional to Contemporary

Expertise in small-format tiles results in a diverse portfolio of colors and shapes, aligning with contemporary architectural trends—ideal for bold and distinctive interior design projects.

Sustainability

Environmental responsibility, quality, efficiency, and innovation serve as fundamental pillars, ensuring customer satisfaction and a sustainable future.

Innovation at every step to
lead the future

A legacy pressed on strong principles, committed to excellence!

mission

Creating solutions that enhance urban heritage, prioritizing Quality, Sustainability, Efficiency, and Innovation to ensure long-term value.

Vision

Leading the small-format tile segment by driving Quality, Innovation, and Reducing the Carbon Footprint in ceramic solutions.

VALUES

Teamwork, Commitment, and Ethics drive Innovation and Excellence while maintaining Social and Environmental Responsibility.

In every tile
a detail with history

PRIMOS VITÓRIA, LTD Foundation
1969.
Change Manufacturing Unit
1994.
ISO 9001
2004.
Identity Change
2006.
New Taboeira Factory Unit
2009.
Photovoltaic Plant
2020.
Taboeira Covered Warehouse
2021.
New Identity
2023.
Biomethane adoption, EPDs officially published and New website live
2025.

New identity
same passion

The Primus Ceramics World

Present in over 30 countries, with over 500 distributors.

PRIMUS
CERAMICS TEAM

The company's success is built on the talent and dedication of its team. Bringing together expertise from diverse fields, it blends experience and innovation to create high-quality solutions with a positive environmental impact. At the heart of Primus Ceramics is a team driven by sustainability and a commitment to delivering real value to its clients.

Helena Afonso

Commercial Director (EN)

Luís Falcão

Commercial Director (PT)

Sandra Pereira

Commercial Director (FR)

Tiles that shape the present and inspire the future